Wednesday, February 3, 2010

Boom! There He Isn't


Fact check and mate. We have to hand it to Grub Street for some solid Nancy Drew work unveiling the truth behind the big Boom theory: it's not happening.

Likely cocktail: floating liquid-covered shot glass. [Photo: Lara Kastner]

Salivating over the prospects of a new Alinea outfit seems to have set off a sloppy chain reaction, starting with Grant Achatz toying with some ideas of a bar mixed with an unfortunate misinterpretation that was somehow picked up by at least two separate publications.

In addition to the fact that there is no bar officially announced, Alinea managing partner Nick Kokonas almost seems to take offense at the suggestion of such a low brow name. "For the record, we will never, ever open a place called 'Boom.'" [Grub Street]

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